Tag Archives: Marketing

Series Wrap-Up

30 May

Monday, May 30, 2011

Whether we ever recognize it or not, public relations and marketing affects pretty much every aspect of our daily lives. It’s the underlying motivation of why we purchase one product over another. And their foundational principles can even be found in entertaining performances.

To wrap up the blog series, “Exploring Marketing Triumphs and Failures”, I offer this final entry. Public Relations Rogue, a fellow wordpresser, has put forth an insightful list of thoughts on communications that were learned from, of all places, a Blue Man Group show. It just goes to show you that you can learn something about PR and marketing anywhere. Hopefully you’ll take the opportunity to recognize these principles wherever you go. 

Thanks to everyone who has stopped by. Stay tuned for more exciting entries!!

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I just wanted to take a moment to publicly acknowledge the men and women of our armed services that unselfishly protect our freedoms on a daily basis. And they do it by sacrificing time with their families and friends and and sometimes, ultimately, their lives. Thank you each and every one of you…and for your families who support you. Happy Memorial Day! And God Bless the United States of America. 

What Is Marketing Anyway? Pt. 1

16 Feb

Wednesday, February 16, 2011

I get asked all the time, “What is the difference between marketing, advertising and public relations?” Well, I’m here to definitively answer that question. And then I’ll talk about how each relates to the other.

Marketing – While there is not just one definition for marketing because it encompasses such a large range of topics and practices, the American Marketing Association sums it up perfectly: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” At the core of marketing is defining the identity of your product or service while invisibly presenting it as mutually beneficial to both buyer and seller. It is the broader subject of the three disciplines.

Advertising – Advertising is probably the easiest one to define because it’s the one we know the best; it’s what we see. Advertising is a paid, public promotion or announcement of a company’s message intended to persuade an audience to take action. It’s used to reveal the product/brand and its personality to the target audience. The look is just as important as the message to convey character. If marketing is invisible, than advertising is prominent and obvious.


Public Relations (PR) – Public relations is another practice that has several layers of explanation and because of that is not easily defined in one concise summary. According to the Public Relations Society of America, PR “… helps an organization and its publics adapt mutually to each other.” While that’s an apt definition, I don’t think it does much to explain how. So, here’s my definition: Public relations is the art of cultivating advantageous relationships and disseminating positive messages about a company or brand by means of free* media. (*Keep in mind, “free” here simply relates to money in it’s strictest form. I’m not taking into account time and resources. Also known as “earned media“.)  It’s understated and behind-the-scenes.

Now that we’ve defined what each is, check back tomorrow to find out how they integrate to create a fully functioning brand.

See you back here tomorrow!
~Laura~


Why Are You So Special?

19 Jan

Wednesday, January 19, 2011

Here’s a thought-provoking exercise for some mid-week motivation: If someone asked you what marketing is, what would you tell them? Would you say that it’s your promotional pieces? Your social network activities? Your amazing product that speaks for itself? Or would you say that it’s the way you do business, you customer service and your outreach efforts? Well, if you said any or all of these, you’re not entirely inaccurate. Here’s a quote that I think will illustrate my point:

“Marketing is the process of teaching consumers why they should choose your product or service over your competitors.” –Laura Lake, about.com contributor

So, if you said that marketing is a combination of promotional pieces, your social media strategies and customer service, you have the right idea. But the concept as a whole is that you are ultimately promising a better experience to customers through these practices. What makes you more special than your competitor? Try this: Take a pen and paper or – because who does that anymore? – open a new Pages/Word document and physically answer that question. The answers will help refocus your future activities and make them more accurate and efficient. You will have a better picture of who your customer is and why the client should choose you.

Hint: Consider the 4 Ps of Marketing also known as the Marketing Mix – Product, Price, Promotion and Place. How are you unique in these key areas?


Million Dollar Question: What would you tell a potential client if they asked you why you’re so special? For more thought-provoking ideas, subscribe to the Marketing Musings blog and the newsletter. Happy Wednesday. Thanks for stopping by.

~Laura~

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Wacky Business Ideas!

14 Dec

Tuesday, December 14, 2010 (In case you didn’t read that right, there are only 11 days until Christmas!!*)

Are you thinking of starting a new venture, but just need a little encouragement? Here are some recent ventures that you will enjoy. The entrepreneur in me LOVES these ideas. I love and am always amazed at people’s creativity and can appreciate each of these enterprises for how they have made dreams come true, stimulated the economy and even (hopefully) brought joy to the consumer. I hope you enjoy these as much as I did. Imagine: chicken diapers and a construction vehicle playground! Amazing.    (Note: By clicking on the link below, you will be taken to another site.)

http://businessonmain.msn.com/browseresources/slideshows/print.aspx?cp-documentid=26600537

I’m always totally encouraged by stories like this. We live in an amazing country!! And when you’re ready to market and publicize your new business and want some help, contact me. Check out the “Services” page for details on how I can help. Until next time, be well and happy shopping!

~Laura~


*Just a side note: The reason for the season goes beyond presents, trees, lights and even family. The Reason left perfection in Heaven to be born into this imperfect world – to make us complete. Consider what CHRISTmas is all about this year. John 3:16 “For God so loved the world that He gave His one and only Son, that whoever believes in Him should not perish but have eternal life.”  Eternal life in the One true God. May God bless you and your family this Christmas season!


Tight budget? So what?

3 Dec

Friday, December 3, 2010

It’s really December already?! (I feel like it was just summer.) That means that the new year is rapidly approaching and it’s time to consider your company’s budget for the coming year. Most of us don’t have an unlimited budget — wouldn’t that be nice? — so creating and sticking to a budget can often be difficult. Sometimes certain aspects of the business will need to be cut back. One thing you shouldn’t skimp on, though, is your marketing/public relations budget. Now, I know that is easier said than done because we want everything in balance. However, there are ways to creatively and resourcefully fill in the gaps. I have helped several organizations overcome tight budget situations and still accomplish their communications goals. I promise — it can be done! Get in touch with me and we can talk about how to make this work with your unique circumstances.

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I would love to hear from you. Simply use the comment field below to share your experiences. Open Forum: A) If you had an unlimited budget for your company, what are the top three marketing activities you would conduct?
AND
B) What creative or resourceful measures have you taken in your marketing efforts?

If your company is looking for ways to accomplish your goals, but still stay within budget, please contact me. I would love to show you how.
~Laura~


Get my FREE report “Creative Lead Generation: Opportunities Where You Least Expect”

2 Nov

Tuesday, November 2, 2010

Once you’ve tapped your network, leads might be hard to come by. In these cases, you have to be proactive and seek out leads where you would least expect them. In my report, “Creative Lead Generation: Opportunities Where You Least Expect”, you will find innovative resources for tapping into unsought markets.

For ideas on how to develop your leads, contact me to request your FREE copy of my report. Or fill in the form in the right sidebar. (Note: The form requires text in the “Comments” field.) If you’re receiving this via e-mail, please link to the main blog page to complete the form.

Thank you.
~Laura~


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