Tag Archives: Independence Day

Lessons on Marketing from our Forefathers

2 Jul

Monday, July 2, 2012

In light of celebrating our nation’s independence, I thought it would be pertinent to look back at what our forefathers had to say. I think we can still learn a lot from their timeless quotes. Here are a few of my favorites. 

“A spoonful of sugar will catch more flies than a gallon of vinegar.” Benjamin Franklin    Customer service is one of the hallmarks of marketing. If you have terrible customer service, you’re going to lose sales. There is an appropriate way to respond to criticism and complaints and it doesn’t involve name-calling and going in the defensive. Instead, own up to the mistake — if applicable — and put a positive spin on it. You’ll end up catching – and keeping – more “flies” that way.  

“Have you something to do to-morrow; do it to-day.” -Benjamin Franklin     Plan ahead! For example: Write your editorial calendar and content months in advance so that you’re not stuck scrambling when it’s time to put it in motion. Arrange your activities and materials for the next day before leaving the night before. 

“A house divided against itself cannot stand.” -Abraham Lincoln       All departments within a company must work together towards the same goal. That means that they should maintain regular communication. For example: Sales should share with marketing their new leads to analyze demographics. Marketing should make sales aware of current initiatives and goals for an accurate picture of the audience.

“Early to bed, early to rise makes a man healthy, wealthy, and wise.” -Benjamin Franklin    Science proves that people are most productive in the morning after a good night’s sleep. In addition, decisions are best made in the morning. “…[O]ur ability to make any type of difficult decisions is adversely affected by fatigue.” So get up early and start spreading your message.

“Disciple is the soul of an army. It makes small numbers formidable; procures success to the weak, and esteem to all.” -George Washington    A brand is only as strong as its weakest attribute. The soul of a brand is its ability to be disciplined, consistent throughout…from internal operations to customer perceptions. Without them, a brand will surely fail. 

“Genius is sorrow’s child.” -John Adams    Out of a need, creativity is born. Embrace the challenge to come up with a spectacular campaign. Be open to conflict because often that’s where the best ideas come from. 

Happy Independence Day!

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