Tag Archives: Business Promotion

Don’t Forget…

15 Sep

Wednesday, September 15, 2010

Have you been considering some sort of change to your promotional material? Maybe you have a marketing piece that isn’t performing the way you had hoped. Why don’t you send it to me? I’ll take a look at it and give you my honest opinion. Then I’ll rework the content while keeping the original message to ultimately make it more appealing to your target audience. Contact me for more details!

~Laura~

610.393.4430 or LRDConsulting@gmail.com

Next Steps

13 Sep

Monday, September 13, 2010

First of all, I have to say, I wasn’t sure how this day would turn out. It was foggy and overcast this morning. But it is a beautiful pre-fall day and I just love being able to enjoy it! I hope that you get a chance to as well!

Now, on to other things: So last week I posted about the importance of having an online presence if you are a business owner and want to promote. Well, that’s well and good. But what do you do now that you have signed up for Twitter, Facebook, LinkedIn?…and the list goes on.

1) Build an online rapport with customers. You want to be consistent so your online “personality” should reflect your brick-and-mortar personality.

2) Engage visitors with relevant information. The only way to do that is to get to know your consumer. (I talked about that on a previous post.) You can also survey your readers for topics that will benefit them, products that fulfill their needs, even demographics in order to customize your message.

3) Speak on their level. Avoid using catch phrases and industry jargon.

4) Make readers feel special by offering exclusive offers, coupons, discounts and other incentives for checking in or subscribing to your feed. It will keep them wanting more. And they will likely pass on the information to their friends. (Word-of-mouth is a powerful tool!)

Happy Tweeting/Posting/Networking, etc!

~Laura~

Interactive Marketing

9 Sep

Thursday, September 9, 2010

The world now lives in the social media-sphere. In fact, one in four consumers have four or more social media accounts. So, as a promoter of a product or service, where else would you want to be? If you’re not promoting on social media services, it’s time to start. If you are, these tips will help you, too.

Laura Lake of About.com says that “if [your marketing strategy is] not interactive, it’s just interruptive.”

In their study surveying 3,000 consumers, “Consumers Open To Marketing Messages on Social Media Sites”, Performics found that:

  • 34% of those who participated said that they have used a search engine to find information on a product, service, or a brand after they saw an advertisement on a social networking site.
  • 30% learned about a new product, service or brand on a social networking site.
  • 32% said that messages about printable coupons on social sites resonate with them.
  • 28% of those responded said that messages about sales or special deal notifications resonated with them.

Bottom Line? Potential clients will find you or your product via social media services. Be there!

Delaney Marketing & Communications offers services to help create and tailor your social media strategies. Check out the “Services” page for more details.  Until next time,

~Laura~

Click here for more information on the Performics study.

Get Inside Their Head!

3 Sep

Friday, September 3, 2010

What is the best way to market to your target audience? Get to know them. That sounds like an obvious statement initially. But think about it: How much do you really know about your target market? Do you know what activities they are most likely to enjoy on a Saturday night? What TV shows are they watching? Where do they shop? If the answer is “I don’t know”, then it’s time to do a little reflection and research.

Get inside their head! Go to where your target audience is. Do things they would do. Go into their world and find out the minute details of their lives. Jim Joseph, author of The Experience Effect offers this practical suggestion: “Read a book or go to a movie that depicts the customer—especially a book or movie that the target market is embracing. You’ll get an incredible glimpse into their lives, their emotions, and their preferences.”

Once you gather this information, analyze the data. Then you can start asking other questions like: “Am I, in fact, targeting the correct demographic?” , “Do we need to try another approach?” “What strategies are working and what aren’t?” Ultimately, you will craft a unique campaign based on their needs, wants and interests.

~Laura~

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