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Is hiring a grant writer worth the investment?

9 Oct

Tuesday, October 9, 2012

So you have a project planned. A project that could reach and help a lot of people. But where is the money coming from to execute said project? A grant, of course. There’s not always a budget for that “great idea.” But if you’ve never written a grant, the process can seem daunting, not to mention time consuming. You have to decide if you can commit to the process or if it might be more to your benefit to hire out. There are a lot of questions to ask, but one that always comes up is:

Is it worth the investment?

My answer is yes. I know what you’re thinking: of course your answer is yes. You’re a grant writer and that helps the bottom line. Well, ok sure. But I’m also in business because I love nonprofits. (Check out my “About” page for evidence.)

Grants can be an amazing way for nonprofits to get funding. If fundraising isn’t meeting all your needs, maybe it’s time to try changing strategies. The cost of hiring a grant writer is only a very small percentage of the funding you could earn for your VIP — very important project.

Maybe I can help you. Here’s how I do it:

1. We’ll set up a meeting with all relevant stakeholders (i.e. Board of Directors, department staff, etc.) to come up with the ultimate goal. It will need to be specific in order to determine the right grant opportunities for your project. We’ll discuss budget, strategy and all other details.

2. After establishing your goal, I’ll conduct research into available funding opportunities. I’ll compile a list of those matching your needs and contact each association individually to discuss the exact details of their offering. I’ll introduce your organization so that you’re top of mind.

3. Next comes the actual proposal writing. Based on my interview with the organization and the funding requirements, I will craft a proposal that meets these requirements for the best chance of being awarded.

4. Once I’ve written the proposal and put all the pieces together, I will schedule a meeting with all relevant staff to get final approval. Once received, I will submit the proposal. I will be available for questions and grant-fulfillment coaching during the waiting time.

5. And once you’ve been awarded your grant, I will be there to walk you through the fulfillment, follow up and subsequent publicity.

Contact me for more details and financial commitment. I make your VIP my VIP. Your project is the only one that I take on at a time to ensure that you get the best chance at getting awarded.

I look forward to talking with you.

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Non-Profit Media Relations

23 Mar

Friday, March 23, 2012

Have you ever realized how many pitches a reporter gets on a daily basis? How can a non-profit organization stand out and get noticed? Here are some Do’s and Don’ts for non-profits who want their voices heard.

Do’s:
1. First of all, make sure you indeed have a story. Is what you are pitching relevant to your community? Is it interesting and newsworthy? Would people want to read about it?

2. Learn how to write a good press release. And practice, practice, practice.

3. Include infographics in your release for added interest; and for ease-of-use and printing, include a written version of the statistics summarized in the infographic.

4. Get to know the reporters you’ll be pitching to. What beats do they typically cover? What are their writing styles? What types of stories pique their interest? Build relationships.

5. In my experience, the best time to send a press release is Tuesday or Wednesday morning around 10:00. However, see #6 below.

6.Twitter has made pitching directly to the reporter at any time super easy. It’s not necessarily simple to do, though, because you have to craft your message just right to fit the 140-character max. Another caveat: don’t let your pitch get lost in the resporter’s feed! Research and strategize the best time to pitch. 

7. Visit a newsroom to get a firsthand view of where your story goes. You’ll gain an appreciation for what media does. And reporters will see that you’re serious about getting your stories published.

8. Position yourself — or your organization — as an expert in your respective field. Pitch your expertise on a given subject for feature stories and regular column contribution.

Don’ts
1. If your story doesn’t have local significance, it probably won’t get published. Your story needs to resonate with the audience; if it doesn’t, the reporter won’t waste their time. Make sure your news is relevant.

2. Don’t disregard a reporter’s pitching preferences. Do they prefer electronic only? Do they allow follow-up phone calls? Do they want the pitch in the body of an e-mail or as an attachment? Follow instructions explicitly.

3. Don’t forget to say “thank you”. Follow up after your story is published. Your name and organization will stay in the forefront of the reporter’s mind for future stories. Note: A handwritten note goes a long way.

4. Don’t use the same angle everyone else would. Dare to be different in order to stand out. “You can often propel your story from important to newsworthy just by highlighting a different angle.”

5. Don’t send a bulk press release to multiple media outlets. Instead personalize the pitch with the reporters name and tailor it to the reporter’s niche and style.

6. Don’t offer queries or pitches and then not be available to reporters for questions and interviews. Consider giving them your home and/or cell number. If you miss the call, return their call as soon as possible.

7. Don’t assume that just because you follow these suggestions that all your stories will be published. The amount of pitches reporters receive is staggering and there is only so much air/column space to be filled. Sometimes you’ll hit, sometimes you’ll miss. Keep trying and your story will be heard!

Your turn: In the “Comments” section below, answer these questions:Do you have any other tips for successful media relations? What has worked for your organization? What have you had to reconsider?

Thanks for stopping by!

~Laura~ 

Other Posts Related to Non-Profits: Here are some other posts you may find helpful: ABCs of FundraisingFangelismGrant Writing Resources

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Reflections

31 Dec

Saturday, December 31, 2011

I learned a lot about myself personally and as a business owner in 2011, things that I will take with me into the new year and beyond. I learned that you have to anticipate problems and plan for unexpected changes. It’s all about being flexible. Not everything is going to go as planned, but having a contingency plan in place can save a lot of time and headaches. I was also reminded that public relations is a 24-hour business. It’s not something that ends when the business day is over. Instead, it takes constant strategy to maintain a brand. A brand’s character can be destroyed in a second…and it’s difficult to recover from. There’s a lot left to be learned on this journey of owning a business and I am so thrilled to be on it. I can’t wait to see where the next year takes me. Thank you to all of my wonderful clients – and friends and family – for believing in me!

I can’t believe this year has come to an end already, but I am so excited for what’s in store for 2012. Happy New Year to you. See you in 2012 (by now, only a few hours away).

All the best,
-Laura

Recap: Beating the Time Suck

29 Jul

Friday, July 29, 2011

If you subscribe to or have been following my Twitter and Facebook feeds this week, you will have seen that I’ve been posting valuable tips for saving time in order to ultimately be more efficient. These tips can cross over from your personal life into your business life and beyond. Below is a recap and elaboration of each tip. 

Tip #1: Set attainable tasks.
If you are like me, you set a task list every day/week. A lot of times, I don’t get to check items off the list. Sometimes, that’s because I’ve set myself up for failure by setting tasks that aren’t attainable. How can I help myself? Break down large or difficult tasks into more bearable, smaller ones. That way you can tackle the project as a whole more efficiently. 

Tip #2: Don’t hesitate to delegate tasks, but be reasonable.
Delegating can be really useful. Maybe you’re someone who likes to do things themselves (ahem…a.k.a. “likes to be in control”) or just feels uncomfortable asking for help. Either way, you might find that by delegating, because you’re in a supervisor role, or asking for help from a colleague can help you check tasks off your ever-expanding list. 

Tip #3: Set aside a few minutes every day to get organized.
It can be first thing in the morning or right before your leave work for the day, but make a conscious effort to get organized. Or get organized as you go. Papers have a way of disappearing and things don’t always get back to the place where they came from. Specifically committing to organization will prevent these things from happening…or at least keep them to a minimum. No one’s perfect, right?

Tip #4: Multitasking = chaos.
I always used to say that I was a great multitasker. I think my husband would disagree, and I may have to agree with him. Instead of doing a really great and accurate job on one project, instead I’ve created chaos and accomplished very little, very poorly of numerous tasks. That doesn’t sound streamlined, does it? Instead, I’ve really started to prioritize my work and concentrate on one project at a time, giving it my full, undivided attention. And you know what I’ve found? The quality of my work increases! 

Tip #5: Resist the urge to check Facebook/Twitter/Linked In/Google/e-mail, etc. constantly.
I heard someone say ,”Make a social media budget.” I love it! Set aside a specific block of time in the morning and in the afternoon to do your social media scouring…unless of course, this is your job description! It’s important to stay within your allotted time so that you aren’t falling back into your endless routine. I know social media can suck you in – we’re curious. We want to know what everyone else is up to. However, by wasting mindless hours being nosy, we’re losing valuable time and efficiency on work that really matters. 

“Time is more valuable than money, you can get more money,
but you can not get more time.” – Jim Rohn.

Tip #6: It’s ok to say “no”.
This is self-explanatory. You’re a good person; you want to help out. But by always helping someone else, you may be neglecting important things that you have to do. Sometimes, you just have to apologize graciously and decline. It’s perfectly acceptable and the other person will likely understand your time constraints.   

Tip #7: Before leaving your desk for the day, prepare it for the next morning.
I love this idea. Wouldn’t it be awesome to walk into your office/cubicle [insert appropriate office space here] in the morning and find everything in order and ready to go? Well, if you take 5 or 10 minutes the night before to organize your work and tasks for the next day, you can make that dream come true! Set aside your important work for the following day coordinating with your task list. Put away projects that are on hold. You can even leave yourself a little treat to start the day off right. Chocolate anyone? Leave your work space in a way that is calming and inviting for the following day and see how much less stressed you feel the next morning. 

Tip #8: Commit to doing difficult tasks during your most productive time.
Maybe you’re a morning person and your peak time is in the morning. Set aside an hour or two in the morning to do the tasks that maybe aren’t your favorite or that will require a great deal of concentration so that when the afternoon slump hits, you will feel accomplished. On the other hand, maybe by 11:00 (or even later for some people) you’ve started feeling human again. After your 10 cups of super-caffeinated, dark roast breakfast blend coffee, start in on your least favorite assignments. Because you’ve (most likely) hit your peak time, you’ll be able to fulfill more of your responsibilities and with higher quality.

Tip #9: It sounds counterintuitive, but schedule time for rest.
Have you ever realized how much more productive you are after you’ve taken even a 10 minute break to relax or refresh? Taking your mind off a stressful task (or any long task) for a short period of time gives your brain and body a well-deserved rest. Leave your desk and stop thinking about work altogether. Maybe you have time for a quick walk around the office park. Take a few minutes for you, for your mental health. You’ll come back to your desk feeling refreshed. Note: Don’t take any longer than 10 minutes or you’ll probably lose all energy for work!

Tip #10: Instead of doing several small trips, combine them into one large trip.
Not only does this save time, but money as well, in terms of the sky-rocketing gas prices. If it helps, map it out the details of your route ahead of time. This way you’ll stick to your plan and maybe even have some time to spare.

Tip #11: When scheduling meetings, ask yourself if they are truly necessary or if you can get done what you need to with an e-mail.
Think about how much time is wasted waiting for everyone to show up for the meeting, getting coffee, then doing your greeting, answering questions, etc. Could you have just asked your questions in an e-mail or a quick drop-by your colleague’s office? If you indeed must hold a meeting, make a precise and clear agenda and stick to it! Make sure by the end you have made a clear decision to prevent you from having to schedule additional meetings. 

—-

“An average interruption time of 5 minutes – equates to about 4 hours – or 50% of your productive time being wasted by interruptions.”
“Once interrupted, it can take 20 minutes to get back to the level of concentration you were at prior to the disruption.”   results.com

Have a wonderful weekend!

~Laura~

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Bird-Watching: It’s Not Your Grandmother’s Hobby Anymore

23 May

Monday, May 23, 2011

The Audubon Society has long been known for its older generation of bird watchers – you probably are familiar with the organization because of your grandparents’ involvement. But today, The Audubon Society is after the elusive ‘young birder’, someone who breaks the traditional ‘senior’ mold. The ideal candidate? Twenty- and thirty-somethings with a penchant toward nature. And believe it or not, they’re out there and they’re getting connected.

And just how do they intend to capture this new demographic? How else? Well, social media, of course. Technology is the future of the organization. They’ve already tested out their new strategies with their California chapter by inviting members and non-members alike to attend  Audubon-sponsored events. For just one event, they had over 300 responses. “…[N]ew birders and their technology are welcome. Organizations need to keep appealing to new generations to stay relevant,” says Garry George of California Audubon.Young birders also bring new opportunities to an organization that has always catered to an older generation. For instance, birders can download apps to their mobile devices which allow them to identify bird species as well as examples of bird calls.

Now it’s easier than ever to keep track of Audubon events, information and updates by following their Twitter feed: @audubonsociety. If you want more, you can also connect with other enthusiasts on the National Audubon Society’s facebook page. Be part of the conversation or sit back and be informed. 

Their ultimate goal is to connect people with similar interests to the beautiful world around them. “This isn’t your grandmother’s Audubon anymore,” says Audubon President, David Yarnold.1

*Logo courtesy of Audubon.org.

1 NPR’s Marketplace

      

More posts from this series:
Winter Classic: Save!
GAP’s Branding Blunder
Success in China: KFC
Coffee, Wii Bowling, Yoga and…Banking?


Winter Classic: Save!

12 Apr

Tuesday, April 12, 2011

They Shoot, They Score!


The long-term fate of the National Hockey League rested in the very capable hands of CEO John Collins, former marketing master for the NFL. When hockey got exciting (in my opinion, nothing is better than playoff hockey!), fans weren’t tuning in unless their team was represented. A valid reason for not watching, albeit a disturbing one for ratings. That was a huge adjustment for Collins, coming from the NFL  where “[n]obody cancelled their Super Bowl party because they didn’t like the two teams that were in it.” The lockout in the 2004-2005 season didn’t help matters either following which the sport was all but dead.

So the question was: how do you create enough buzz and excitement for hockey to encourage year-round, unconditional viewing? The answer: Create an event honoring hockey’s outdoor pond roots and featuring some of hockey’s best stars – The Winter Classic! The first ever Winter Classic debuted New Years’ Day 2008 with two hugely popular contenders: The Buffalo Sabres and the Pittsburgh Penguins.

Ultimately, it’s about the stars of the game who make it exciting. “[I]t showed doubters in the NHL hierarchy that the league could be must-watch viewing.”1 People tune in not only to watch their favorite teams, but the personalities and talent that comprise the league. Names like Alex Ovechkin, Sidney Crosby, Evgeni Malkin and Steven Stamkos are drawing in fans from cities and towns across the country, not just in home markets.

Since the inception of the Winter Classic game, the NHL has witnessed record ratings. Not only is “[t]elevision viewership in the United States … the highest [it has been] in eight years [but], arenas have been filled to capacity — and then some — during the playoffs, new sponsors are signing up and merchandise sales are on the rise.”2 In fact, the Winter Classic has encouraged higher ratings than the NHL has seen in over ten years, the highest since Wayne Gretzky’s final game in 1999.3

So what was it that lead up to this ingenious idea? Collins and his team determined 3 key things. 1) “The NHL fan base is what we like to call the cream of the sports market,” Collins says. “We have a younger demographic and a tech-savvy fan base.” 2) Determined the need for a comprehensive source for all things ice hockey. NHL.com was launched shortly thereafter as the ultimate authority of hockey reporting, recaps, stats and fan interaction. And 3) “Fifty per cent of our fans’ favourite team is not their local team. They’re out of market,” Collins says.1

“[T]he romance of the NHL’s outdoor game has strangely resonated with Americans”…”eclips[ing even] the Stanley Cup as the league’s signature event.”4 I’d call that a success!

(If you’d like specifics on how the game has changed the NHL, visit Puck the Media.)

NHL logo courtesy of timesunion.com
1 thestar.com
2 Associated Press
3 Wikipedia
4 Yahoo! Sport

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More posts from this series:
Success in China: KFC 
GAP’s Branding Blunder
Coffee, Wii Bowling, Yoga and…Banking?
Bird-Watching: It’s Not Your Grandmother’s Hobby Anymore

Success in China: KFC

5 Apr

Tuesday, April 5, 2011

Today is the first installment in a series of marketing successes and failures. It’s about KFC’s success in China.


This logo is widely recognized around the world. However, it’s garnered its most notoriety in China. In fact, KFC’s profits in China have now surpassed sales in the United States, where it all began.

In the 1980s, most restaurants in China were operated by the government. Enter Kentucky Fried Chicken in 1987. “I remember going to duck restaurants here in the early ’90s when you’d walk on the floor and the bones crackled under your feet,” says James MacGregor, author of One Billion Customers: Lessons From the Front Lines of Doing Business in China. “So they came in, they had a clean restaurant, they had fast service, they adapted their menu, and they invested in the country, and they just spread across the country very fast, so they’re everywhere.”1 Amazingly, Yum! Brands – KFC’s parent company – opens a new restaurant every day in the Middle Kingdom. According to Yum! Brands’ website, “[m]ainland China is [the] number one market for new company restaurant development worldwide” with 3,400 restaurants in more than 700 cities. Today, approximately 65% of Yum! Brands profits come from their Chinese locations with expectations of that growing to 75% by 2015 2.

How and why does it continue to work? Because before entering a new market, they conducted extensive research into their new customers. They surged into a new country with a plan to reinvent the restaurant experience by offering assorted food options – including both American and Chinese recipes – fast service and a clean atmosphere that the Chinese people value and appreciate. Chairman and CEO David C. Novak says, “[W]e are absolutely determined to get this done by building a famous recognition culture where everyone counts, making our brands dynamic and vibrant everywhere, demonstrating we are truly a company with a huge heart and delivering results again and again.”3 Novak continues, “Our strategy is to leverage our undeniable strength and compete and lead in every significant category that emerges in China.” Now that sounds like a plan!


1 Marketplace report February 21, 2011
2 Yum! Brands website
3 http://www.yum.com/annualreport/pdf/AnnualCustomerManiaReport.pdf

More posts from this series:
Winter Classic: Save!
GAP’s Branding Blunder
Coffee, Wii Bowling, Yoga and…Banking?
Bird-Watching: It’s Not Your Grandmother’s Hobby Anymore

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ABCs of Fundraising: Best Practices for a Successful Event

22 Feb

Monday, February 28, 2011

Fundraising, in some respects, is like an art form. It needs to be learned, appreciated, mastered. It’s true that anyone can ask for money; but, successful fundraising is more than that. It’s building lasting relationships for sustained giving and support. And even given the circumstances of our fledgling economy, charitable giving is up in the United States – over $300 billion!1 It’s time to harness the opportunity. Below are some of my suggestions – alphabetically, of course – for any fundraising campaign. (Note: All of these suggestions can apply to both fundraising campaigns and events.)

Awareness – Creating publicity for the event is first and foremost. If people don’t know about it, they won’t be there to support you.

Best-Practices – Establish a list of best-practices – a list of methods, activities or processes that will ensure a particular outcome – following your event/campaign that you can reference in the future.
Budget – Establish a budget during the planning stages. Consider including staff time and resources to establish a baseline which should make planning in the future easier.

Committees – Establish specific event committees, give them exact expectations, coach them and maintain Communication.
Confidence – Have confidence in your mission. Uncertainty will come across in your ask.

Donations – Obtain as many donated items as possible for the day-of (e.g. tents, AV equipment, photography, etc.). The less you have in expenses, the greater your profit. Or ask local businesses if they would be willing to donate a portion of proceeds for a particular product towards the event goal.
Donors – Make a list of your biggest donors and those people you have identified as the most potential donors (e.g. business owners, well-known society figures, etc.).

Efangelists and Fangelists Employ your brilliant efangelists and fangelists to spread the word for you. Remember that word-of-mouth is a highly effective tool.

Goals – Set realistic goals based on previous experience or similar events done by other organizations. Make sure everyone involved in planning the event knows your goal and your strategy to execute it. (Tip: Typically you don’t communicate this goal to the public, but do reveal the amount raised  and other pertinent details in a press release following the event.) Estimate your expenses for a more accurate picture of net income.

Honor – To bring in an even wider range of participants, honor someone who has been fundamental in mission integration and/or volunteering. Another idea is to honor someone who has been affected by your cause.

Innovation – The walk-a-thon is over-used, and let’s face it, kind of boring. Launch a new idea or even a variation of one that’s being done.

Jobs – Delegate specific jobs to day-of volunteers. Make sure they know explicitly what you need them to do. That way they’re not asking you questions every few minutes and you can concentrate on running your event.
Join – Have a station where people can join your advocacy network or sign up for membership and volunteering.

Keys – The key to any successful event is planning. Don’t rush into an event or campaign without having done research and planned every detail.
Keep – Following your event, hold a wrap-up meeting with your committee. Keep a record of everything that was positive and received good comments as well as the things that need improvement.

Leadership – It’s very important that your organization be visible in every way. That includes your board members. Have at least two or three  (board chairperson and vice-chair would be awesome!) attend your event to talk with constituents and, most importantly, donors and sponsors.

Mission – It’s not just about the money, but the mission. Ultimately, a fundraiser is conducted to further the mission of the organization. Therefore, the mission statement should be prominent in promotional material and at day-off activities.

Network – Join the local Chamber of Commerce, business networking groups, and non-profit organizations. The point is, be visible in the community in order to develop an extensive network.

Opportunity – Take advantage of this opportunity to showcase your programs and services, staff and even facilities. It’s ok to brag a little!

Purpose – Clearly define the purpose of your campaign. That sounds obvious, but sometimes that’s the hardest thing to do. Once you have it in place, everything else can be planned around your purpose statement.
Partnerships – Benefit from partnerships with organizations that share common values or that are willing to align themselves with your mission.

Quality – Quality over quantity. Yes, it sounds cliche, however, designing an event that is both exciting and entertaining will ensure that people come back. Your goal is to raise money, but retaining supporters is easier than recruiting new ones.

Research – Research your ideal donor. Research similar events to see how you can improve on the idea. Research, research, research. I can’t emphasize that enough.

Strategy – Plan your strategy detail by detail ahead of time so there are no surprises. You’ll want to have a contingency plan in place as well in case of bad weather, cancellations, etc.
Sponsorships – Approach potential donors and present the opportunity as a benefit to both their company and your organization.

Timeline – Formulate a logical timeline. This goes for the planning stage and the implementation of the event.
Third-Party Events – Third-party events are excellent ways to meet fundraising goals. Just make sure that the group you are working with aligns with your core values and mission. Not only is this a way to raise more money, but it’s great public relations for everyone involved.

Unique – A great way to get more participants? Make your event unique. Do something that hasn’t been done yet. Stand out.

Volunteers – Recruit a hard-working and trustworthy core of volunteers to plan and run the event. At some point, you may even be able to turn the event over to your volunteers, freeing you up for other  fundraising activities. (Tip: Don’t be opposed to holding informal interviews and having them fill out surveys to ensure they are a good match.)

Walk – Think outside the “walk”. How can you update it to better represent your purpose or brand? Better yet, come up with something altogether original.

(Sorry folks. There just isn’t much you can do with “x”.)
eXperience –  Capitalize on the experiences of your volunteers and supporters. Listen to their suggestions because in all likelihood they have some really good contributions for the planning and execution of your event.

Yield (results) – From year to year, you want to yield greater results. This may mean setting your goal higher, adjusting your strategies and/or updating your best-practices. Yield the results you want, but be proactive about it. A fundraiser is a 24/7, year-round event.

Zeal – Capitalize on the zeal and energy of your volunteers, supporters and attendees. Ask them about joining the committee, helping next year or just completing a survey of the event.

For more in-depth details and consultation, please don’t hesitate to contact me. I want your event to succeed just as much as you do. Let me know if I can help.

~Laura~

1 Great American Merchandise & Events

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Your Turn

21 Feb

Monday, February 21, 2011

I’m doing a little research for an upcoming project (*hint hint*) and I need your input. The poll will be open all week so please send friends and fellow business owners over to participate. And stay tuned for details. Thanks so much!

Here’s a shortlink: http://wp.me/p13dr3-aH or press “Share This” at the bottom of the poll box.



Investing in the Future of Your Company

28 Jan

Friday, January 28, 2011

Now that it’s the new year, we begin with a fresh start. Learning from mistakes and capitalizing on the successes from the last year, you’ve (hopefully) put together your goals for 2011 and began your plan of action for fulfilling them. Are marketing and publicity at the top of your list? Well, quite frankly, they should always be a top priority. I know that in the immediate future, marketing seems like a huge expense. It means many hours of analyzing data and performance, researching your target market and planning new strategies for success. Not to mention implementing your new plan and monitoring your return on investment (ROI). Ok, so I don’t really blame you for thinking that it’s a lot of time and effort. However, it’s time to change your thinking because marketing ultimately strengthens your bottom line.

Don’t think of marketing as an immediate expense, but rather a significant investment into the future of your company.

First, consider the core functions of marketing and implement them into your business model:

  • establishing your product and its innate uniqueness in the marketplace;
  • defining your ideal customer;
  • setting a competitive price for larger volumes of sales;
  • implementing exciting and relevant promotions for your company and product;
  • designating the proper channels of dissemination to attract target audiences.

All of these add up to work to your advantage by contributing to your bottom line and helping you create an exciting company image while powering “fangelism” for your product or service. Marketing takes a great amount of research and strategy but it’s more than worth it in the long run. It may not be evident over night (with the exception of  viral social media campaigns that starts immediate buzz), but long-term you can expect to see a return on your investment.

Next, you need to measure the profitability of your campaign, your return on investment (ROI). Knowing your ROI for each project will help you increase marketing effectiveness in the future. Discontinue the campaigns that aren’t producing and capitalize on the ones that are. I saw a great chart at MarketingMO.com that is useful to illustrate this point.

As a general rule, you can use the following equation to calculate a simple ROI. The outcome is expressed in a percentage; the higher the percentage the better the investment.

(Profit – Investment Cost) = %
Investment Cost

Maybe marketing is not something you’ve considered… or it is, but you don’t have the staff or resources to begin. Give me a call or e-mail me and we can talk about your unique situation. Also, hit the “Subscribe” button below to receive tips and advice that could help you in your efforts.

Million Dollar Question: How are you investing in the future of your company?

~Laura~

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