Relationship Building in the Digital Age

18 Jun

Monday, June 18, 2012

To follow up with the series “It’s All About Relationships”, I wanted to offer some tips on forming relationships in the digital age. As you know, networking is vastly different than it was even 5 years ago. With the explosion in popularity and efficiency of social media, most networking is done via these platforms. You have the opportunity to build relationships every day on Facebook, Twitter, LinkedIn, etc. Are you taking advantage of these interactions? What follows are a few tips for each of the popular social media platforms to making connections and building relationships that last. 

LinkedIn
LinkedIn is one of the most powerful networking tools online. It has a more professional environment than Facebook and Twitter.

  • Join groups that are applicable to your industry and/or interests.
  • Within those groups, post relevant and original content.
  • See who is connected to your the people in your network and ask for an introduction if you think it would benefit both of you.
  • Comment regularly on articles with intelligent responses or arguments.

Facebook
Though you can be more relaxed on Facebook than on LinkedIn, it’s still an opportunity to impress. 

  • Post regularly. That means something different to every company or individual so research the best days and times to do so.
  • Photos and videos draw people in more than words.
  • Dare to have a little fun by offering anecdotes, polls, trivia, etc.
  • Don’t oversell. Use it as a platform for a message.

Twitter

  • If you’re not using @ in your tweets, you’re probably missing opportunities to connect. Even just a ‘thank you for following, @…’ can go a long way.
  • Consistency is the key. Create a queue with tools like Tweue or Timely to make your program more efficient.

Pinterest

  • Post pictures that stir an emotional response.
  • Categorize pictures so they’re easier to look through and repin.

Blogging

  • Consider asking a guest blogger to write an article or series. You’ll automatically have a wider network.
  • A good headline to a post will get 5 times more readership than the article itself!
  • Comment regularly — and strategically — on other blog’s posts. (Follow the link for some really great tips.)

The Bottom Line:[Relationships are]… a collaborative bond, fostered via meaningful and well-timed communications and recognition.” 

Your turn: How do you network online? Which platform do you find most effective?

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One Response to “Relationship Building in the Digital Age”

  1. Independent Association of Businesses June 19, 2012 at 10:41 am #

    Thank you Laura!
    IAB

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