What Have You Done To Thank Your Donors Today?

19 Jul

Tuesday, July 19, 2011

Donors are the lifeblood of the non-profit world. Lets be honest, how much of the budget is devoted to fundraising? Most likely a large majority. And like all non-profits, you depend on your donors to propagate your cause. So how do you say “thank you” to these people, most of whom you’ve probably never met?? A “thank you” can be the simplest form of public relations.

1. Donor recognition events – If possible, host a small recognition event highlighting donor accomplishments. Showing donors how their dollars specifically went to mission-fulfillment gives them even more incentive to donate again by giving them ownership of the process.

2. Thank you e-mails/personalized notes – What ever happened to the simple thank you note? My mom always taught me that when someone gives you a gift or does something for you, that it’s just common courtesy to send a personalized thank you. I have since taken this with me into the business world where it has had amazing effects. It’s a simple gesture that shows people you appreciate what they’ve done by acknowledging their contribution. Why would anyone bother donating to a cause if they never hear from them again? I know I wouldn’t. 

3. Branded tchotchke – Gifts are easy ways to say thank you. And what better gifts are there than branded promotional items which also function as reminders of your cause? Have t-shirts, water bottles, calendars or note pads printed with your logo and tag line to send to donors as a small token of gratitude. They’ll appreciate the gesture…especially if the gift is something useful.

4. A video – I just read a blog post where a reader shared a “thank you video”. What a great and creative way to say thank you. Not only is it thoughtful, but it’s personalized and customized to your donors. Send it in an e-mail, post it on your Facebook page or host a small presentation, but either way, it’s an excellent idea!!

It comes down to expressing gratitude. If your donors know how grateful you are for their contribution, even in small ways, they are more likely to support your cause in the future.

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