Coming Up: Blog Series

25 Mar

Friday, March 25, 2011

Throughout the months of April and May, I’m going to be featuring a blog series where I’ll focus on mini case studies of marketing and publicity successes and failures. Some stories you may be familiar with while others may not be as well-known. Ultimately, I hope you’ll take some aspect from each of the cases that you can integrate into your marketing plan. I’ll be posting new entries regularly so keep checking back. Better yet, for instant notification, subscribe and you’ll get the news right away. (All you have to do is enter your e-mail address over there to the right and hit “Sign Me Up”! It’s that easy. Or hit “subscribe” below to choose your preferred method.)

Stay tuned: The first installment is about KFC’s overwhelming success in China. Find out how KFC has become more profitable in China than in the U.S. using simple, but thoughtful, marketing strategies.



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