Today’s Musing…

18 Oct

Monday, October 18, 2010

There is a vast wealth of (FREE!) tools available to you as a small business with a small budget for publicizing your events. Check out the websites of your local news channels as they often have events calendars on which you can add your event. Likewise, your local radio stations and newspaper websites frequently have similar programs available. In Central PA, we have a great resource at WITF.org called RSVPA where you can add — in detail — your event specific to the location and purpose. You should absolutely check it out!

This is a fabulous — and effective — way to raise awareness about your events…especially if you don’t have the time or staff resources to devote to press releases or a full-scale public relations campaign. Recently for a client, I utilized these tools and was able to put together a pretty comprehensive publicity campaign. They ended up getting good coverage for the event.
Good luck! And if I can help, please let me know!

~Laura~

***Only 13 more days to take advantage of October’s new client special! Check out the “Services” page for details.***

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