E-Mail Marketing: How To Build a Lead-Generating Mailing List

21 Sep

Tuesday, September 21, 2010

Have you ever tried an e-mail marketing campaign and found it didn’t work as well as you had hoped? That’s pretty typical actually. The first step is to obtain e-mail addresses for people who actually want to hear from you. Here are a few ways to improve your results (i.e. get more “reads” and actions).

1. If you are a retail location, make sure you are obtaining e-mail addresses at the point of sale. Ask customers directly and enter it into your system or have them sign up for your newsletter.

2. Loyalty programs are a great way to encourage people to give you their information. The key here is offering them incentives!

3. Offer some of your products…or a sneak peek…for free. Offer a free seminar or class, samples, etc. People LOVE free!!

4. Contests will most assuredly get you e-mail addresses. Tell them the winner will be announced via e-mail to make it more enticing.

5. Utilize social media programs to encourage followers to sign up for your feed or newsletter or e-mail alerts.

6. As I’ve said before, word-of-mouth is a powerful tool. Friends of followers are great sources as well. Encourage your followers to pass along your information to their friends.

7. Get involved in your community. The more your name is out in the community, people will recognize your brand and you will ultimately gain loyalty.

Now it’s time to tailor your message to your audience. Check out the “Get Inside Their Head” post for tips. Good luck!


*Hint: There are only 9 more days left in September. Take advantage of the referral incentive NOW!*

One Response to “E-Mail Marketing: How To Build a Lead-Generating Mailing List”


  1. Customer Service and Its Place in the Public Relations Mix « Marketing Musings - October 20, 2010

    […] to it! Your regular customers — and even potential ones who hear positive things (remember, word-of-mouth is POWERFUL!) — are going to start counting on you to deliver on your promises and will […]

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