Next Steps

13 Sep

Monday, September 13, 2010

First of all, I have to say, I wasn’t sure how this day would turn out. It was foggy and overcast this morning. But it is a beautiful pre-fall day and I just love being able to enjoy it! I hope that you get a chance to as well!

Now, on to other things: So last week I posted about the importance of having an online presence if you are a business owner and want to promote. Well, that’s well and good. But what do you do now that you have signed up for Twitter, Facebook, LinkedIn?…and the list goes on.

1) Build an online rapport with customers. You want to be consistent so your online “personality” should reflect your brick-and-mortar personality.

2) Engage visitors with relevant information. The only way to do that is to get to know your consumer. (I talked about that on a previous post.) You can also survey your readers for topics that will benefit them, products that fulfill their needs, even demographics in order to customize your message.

3) Speak on their level. Avoid using catch phrases and industry jargon.

4) Make readers feel special by offering exclusive offers, coupons, discounts and other incentives for checking in or subscribing to your feed. It will keep them wanting more. And they will likely pass on the information to their friends. (Word-of-mouth is a powerful tool!)

Happy Tweeting/Posting/Networking, etc!


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