Archive | 7:15 pm

Get Inside Their Head!

3 Sep

Friday, September 3, 2010

What is the best way to market to your target audience? Get to know them. That sounds like an obvious statement initially. But think about it: How much do you really know about your target market? Do you know what activities they are most likely to enjoy on a Saturday night? What TV shows are they watching? Where do they shop? If the answer is “I don’t know”, then it’s time to do a little reflection and research.

Get inside their head! Go to where your target audience is. Do things they would do. Go into their world and find out the minute details of their lives. Jim Joseph, author of The Experience Effect offers this practical suggestion: “Read a book or go to a movie that depicts the customer—especially a book or movie that the target market is embracing. You’ll get an incredible glimpse into their lives, their emotions, and their preferences.”

Once you gather this information, analyze the data. Then you can start asking other questions like: “Am I, in fact, targeting the correct demographic?” , “Do we need to try another approach?” “What strategies are working and what aren’t?” Ultimately, you will craft a unique campaign based on their needs, wants and interests.



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